In my experience, some of the best marketing strategies and campaigns were those that veered off the intended course and created something more than what you had expected. They mold into something a little different, and in this case It sounds like the Dean campaign on-line did just that, exceeding the initial expectations and creating and changing the way political campaigns now gain support and financial backing. With politics not being my niche, I gathered that the Dean campaign also brought about the idea of doing more than just raising money. As Garance Franke-Ruta mentions in The American Prospect article, Dean Machine, “Through the Meetups, Dean is creating community, stimulating political discourse, building the rough outlines of a movement and expanding the public sphere — all while creating a mechanism to position himself to compete in at least the first few primaries. It’s great strategy. Even more importantly, it’s great politics.” Are the candidates of the presidential campaign, Clinton, Obama, and McCain using Meetup.com?
This on-line community that the Dean Campaign created seemed to also allow people to act in real time, and form the campaign side, it allowed them to track results quickly. Probably very different than waiting for the newspaper and television to create this kind of community, buzz, and results. I thought the Bat Ad with the clocks that says “Grassroots never sleeps” fit well here, as you could really participate at any time from any place.
My other favorite Bat Ad was the Halloween themed ads that said ” Bush Frights Me, Frighten Bush Back.
Are the strategies of the Dean campaign on-line, the same strategies that Obama is using in his on-line campaign, that has proven to be very successful? What is he doing differently?