Be real, “keep your conversations naked,” says Scoble. What a visual descriptive! This really gets the point across that blogging is about having sincere conversations. I found it refreshing that this reading compared good blogging to Marketing 101. Make it interesting, aware and enthusiastic! Three things I can relate to as a marketing professional, and its nice to see the parallel between blogging and marketing strategy.
For a blogging rookie, this reading makes blogging seem natural and easy…just be yourself, sit back and learn and you will be a blogger in no time. If it is a personal blog maybe it is just that simple. However, corporate blogging has rules! Where do you start…? It almost gives me a headache just thinking about it! I hope to learn more in class this semester on corp. blogging, so that I can gather enough information and resources to create a road-map on how to introduce the idea of starting a corporate blog for my company. I think this innovative, inexpensive, and beneficial tool is worth exploring and introducing to my VP and CEO. Customer feedback is always encouraged in our company, it helps us put out a better product and be more competitive…because lets face it, buying a new home is the single biggest purchase you will ever make. And we want it to be the very best it can be!
In Naked Conversationson pg 189, it said that most companies fear negative postings…but that in reality it actually helped these companies more than positive feedback. I find this to be very true in the industry which I work. The customers that provide the criticism and suggestions, help us do something better in the end. We have always promoted customer feedback. You can only be as good as your worst customer! So to think that in the future we could post a blog giving all of our homeowners and prospective buyers access to open conversation about their home-buying process and homes…I think we could greatly benefit.
But how do you control that one person that oversteps the boundaries, that is angry and wants to continue sharing it? Do bloggers actually use the “living room policy?” Can you block certain people from your blog?
I will end with this quote I found very interesting in our reading this week by Malcom Gladwell… “We live in an age of Blink.” People make the right decision in a microsecond.