In the last few readings the term RSS has appeared quite often. In Naked Conversations, it was mentioned that if you were building/launching a new website it should be programed for RSS? Is this necessary? How important? I just launched phase I of our new company website…and posed this question to the agency we work with who is in the process of building phase II. Is this something I should consider incorporating? I hope in the next few weeks to learn more about the purpose of RSS.